Brittany Richter Brooke Huntley
VP, Head of Social Media, iProspect Director, Cox Analytics, Cox Media Group
Brittany oversees the vision and strategic activation of paid and organic social media across iProspect’s U.S. offices. Today this team of 120+ social experts service more than 30 accounts, totaling 175+ brands. A passionate digital native, Brittany began her journey as a food blogger, immersing herself in social media and SEO, and then parlayed that experience into a career as an account manager on integrated accounts covering social media, SEO, and paid search. In 2013, she joined iProspect as a Social Account Lead and helped launch the company’s U.S. paid social product offering, serving a variety of verticals including automotive, hospitality, B2B, retail, and CPG. She now leads Social Media across the U.S., the fastest growing offering and team at iProspect for the past three years due to its ability to help clients reach their performance goals and achieve business objectives through advanced targeting and unique customer experiences.
Brooke is a digital native with extensive experience leading integrated advertising campaigns. She started her career in New York at Mediavest on Coca-Cola’s Local Planning team. Making the transition into digital on the Walmart account in 2010, her team laid the foundation for their current Data Management Platform, a contributing factor to their best in class programmatic approach. She expanded her digital experience across other brands such as Visit Florida tourism with Sapient Nitro in Miami, FL. Missing the excitement of New York City, she went back to help re-launch Triscuit and Ritz Brands in 2015 with emphasis on innovation in content and e-commerce. She joined Cox Media Group in late 2015 to lead digital strategy for their high value advertising clients. With analytics and ROI at the forefront of the industry, she built the first in-house advertising analytics team, known as Cox Analytics. Now servicing over 50+ clients across 10 industry verticals.