SIUE’s Mark Poepsel, PhD, assistant professor of mass communications in the College of Arts and Sciences, shared his major takeaways from a two-week visiting professorship at DigitasLBi in Chicago, in an article, entitled “What Happens When a ‘Dinosaur’ Goes Digital First at DigitasLBI-Chicago.” The piece is featured on MediaShift.org.
Poepsel was one of six educators nationwide to participate in the 2016-17 Scripps Howard Foundation Visiting Professors in Social Media Program. His professorship offered an in-depth look at how the marketing firm is using social media across multiple platforms.
“The big picture of what this means for our students is, there will always be a role for creative work. A lot of the industry is focused on being able to measure the success of their campaigns. There are opportunities for people who can manage projects and strategically manage efforts to stay successful as the technology evolves and the platforms change. We need to be able to teach students how to think strategically and plan mass communication efforts for advertising, corporate communication, and journalism. They need to be able to measure an array of messages, those messages need to be measured every time you put something out there on social media and that’s the best way to prepare our students,” says Poepsel.
During the second phase of the program, a representative from DigitasLBi Chicago will travel to SIUE for a three-to-five-day visit.
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age.
Original article and photo via siue.edu/news